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Leader Products

Incorporated in 1948, Leader Products is a specialist manufacturer and distributor of livestock identification systems and wholesale distributor of an extensive range of veterinary and animal husbandry products.


In 1950, Leader Products entered the livestock identification business in Australia by introducing the first plastic ear tags for sheep. By 1956, they had established themselves as the predominant supplier of tags to the Australian and New Zealand sheep industries. In the 1960s, Leader Products ventured into the production of cattle tags, culminating in their patenting our own two-piece ear tag in the 1980s. Since then, they have been instrumental in incorporating technology into all types of livestock identification tags, making Leader Products a recognised world leader in this arena.


Leader Products is solely Australian owned and operated. As well as having a branch in New Zealand, they have extensive overseas representation in Europe, North America, South America, Asia and Africa. Their products reach all stock owners, both in Australia and overseas, and are used to fill many government contracts. Leader Products are also an approved supplier for the National Livestock Identification System (NLIS).